The Innovator's Cookbook: Essentials for Inventing What Is Next by Steven Johnson

Author:Steven Johnson
Language: eng
Format: mobi, epub
Tags: Technology & Engineering, Creative Ability, Motivational, Research & Development, Entrepreneurship, Personal Success, General, Inventions, Technological Innovations, Business & Economics
ISBN: 9781594485589
Publisher: Riverhead Trade
Published: 2011-10-04T00:00:00+00:00

THE IMPLICATIONS FOR WESTERN COMPANIES

These models of innovation spell out a clear message for many companies in the developed world: if you’re not participating in the mass-market segment of emerging economies, you’re not developing the capabilities you will need to compete back home. Our first recommendation to Western companies is therefore to go offshore, not just to the affluent segments, and not just for wage cost differentials, but to serve the mass market. Only there will you be forced to innovate in the ways required to succeed in the future. The recommendations that follow build on this basic idea.

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